Now, this isn’t to say that you absolutely must include a banner, or bright colors, or even any images at all. Look at that difference! The reader’s eyes are immediately drawn to the signature box, where they’re called to engage further with the brand. The following email was sent with an optimized and carefully crafted signature, with the CTA built-in.
Worse than that, though, is the fact that the reader devotes almost no attention to the call-to-action underneath the signature. Notice the way the reader’s attention splits between the sender’s contact information and their company details - this information could certainly be better streamlined, to say nothing of its style or design. Let’s look at a couple of examples.īelow is the heatmap of an email with a basic (and somewhat poorly-designed) signature. In heat map studies, email signatures created with intentionality drew a tremendous amount of attention upon opening the email. It’s also an easy point of reference for anyone who needs to contact you.
In many ways, it is akin to a digital business card for new contacts. Your email signature is, surprisingly, one of the best ways to make a first impression on your recipient. How Yesware Can Help Your Team Better Manage Your Emails.5 Examples of Email Signatures to Copy and Paste.How to Add or Change Your Email Signature in Microsoft Outlook.In this article, we’ll go over what makes the email signature so important, what to consider when designing one, and the exact steps you need to follow in order to create or edit your own. It should be given as much thought and consideration as the other components of your email message. But many reps neglect their email signature - a decision that can often be to their detriment.Īlthough it sits at the bottom of an email, your Outlook signature is actually one of the first ways to make an impression on your reader. Even the subject line gets a good amount of attention. Many salespeople put a tremendous amount of thought and planning into the body of their emails.
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